Andrea Cervantes is Beruna Girl, designer & illustrator from Laguna, Philippines.

Hello guys! It’s been a while – because I am so busy again at work, but mostly because I am working on my site! After some beta testings, here is the new! 😀

I was really unhappy with my first beta layout (you can see it here). It wasn’t me, the fonts weren’t that good, plus I had a hard time making up my mind about the homepage. This looks so amateur compared to my old Multiply website layout, which I thought was the best layout I’ve done. I had to redo it, or I wouldn’t be able to write on it.

Firstly, I was planning on using my old Tumblr logo, which I did last year. I believe it looks vintage and script-y, and I thought it expresses what I love:


The thing with this logo was it was too plain for the minimal website I wanted to do. So I decided to spruce it up:


I love it! I love the ornaments and how I can make a pattern from it. But it didn’t grow on me, I don’t know why. Maybe it was too digital? Anyway it didn’t fit in with the layout, so I had to think of other ways:


Which are pretty cute, but NOT ME. Especially the one in the right! I also tried going to the hipster logo direction that everyone’s going into now:


NOPE. Maybe because I overdid it? But it’s still not working for me!

I was very challenged with this website, that I spent some time off to think about it. I decided to make a moodboard, but it soon grew and became the moodboard of the website. I wanted to have a clean, minimal layout  – blank and white with pops of colors and curves.

web boards

Then things got clearer and I took on a new path. I want something handmade or resembling handmade paper cuts and drawings, and I want to feature silhouettes, because I love drawing and making paper cuts of faces and heads. I gave it a shot:


I love the last one, but I was having a very hard time to incorporate these with text!

Then I got inspired: what if I try doing calligraphy around it instead? In between breaks at work, I wrangled with my handwriting and finally produced this baby:


And after tinkering with it in Illustrator, the final product:


I love it so much! It’s perfect for me! And when I tried it on the theme I am using, it fits perfectly.

It took about 2 months for me to make all these – branding is not really an easy area for me but I am always inspired when it looks so effortless and lyrical. I really hope I can make my works look like that. But then again, baby steps! 😀

Comments for this entry

What a gorgeous logo! The work you put in was def worth it <3

on April 7, 2012 at 12:37 am

Oh my God, Feanne! Thank you very much! <3

on April 10, 2012 at 10:45 am

I love it, Drea!!! *virtual hug*

on April 9, 2012 at 1:32 pm

Thank you, Miss Positive! Miss you! <3 *hugs*

on April 10, 2012 at 10:45 am

Awesome process! Love the mood board and the final logo. Your site is looking fab, Andrea 😀 I’m not too good with logos either but yours is great!

on April 12, 2012 at 2:18 am

OMG Reg! Thank you! <3 I really, really like logos but I can't seem to know how to make them - it's a challenge and I really need to take some time to make them. 🙂

on April 12, 2012 at 9:42 am

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